VIVIANHERNÁNDEZ — E-Commerce & Digital Marketing Strategist
5+ years driving e-commerce and digital marketing strategies
About me✦
- CORPORATE
- DATA
- COMMERCIAL AND SALES
- STRUCTURED
- MARKETING
- CONTENT
- FREELANCE
- FLEXIBLE
My endless curiosity for businesses and different cultures sparked by living abroad in the USA , led me to study International Business in Colombia . Through professional experience in marketing & e-commerce with amazing brands, I fell in love with the digital world, so I pursued a Master's degree in Italy .
Different countries and industries but ONE obsession: to scale brands' digital presence with the best AI tools.
My corporate journey,
step by step
I started my corporate world experience in Juan Valdez, as an international marketing intern, then I gained experience in online sales & catalogue and marketplaces with the brands Crate & Barrel Colombia and the global company Mondelez.
After moving to Italy, I made a switch from global companies to working with startups: Wiserfunding (London) and Phelon & Moore (Torino).
2017 — 2018 · BogotáJuan Valdez
International Marketing Intern
Coffee · LATAM Alliance
Brand GuidelinesTrade MarketingPerformance Tracking
2019 — 2021 · BogotáFalabella · Crate & Barrel CO
E-Commerce Analyst
Retail · Home
Google AnalyticsVTEXInstagram
2021 — 2023 · BogotáMondelez
E-Commerce Specialist
FMCG · E-Commerce LATAM
Rappi AdsMercado Libre AdsExcelPowerPoint
2024 — 2025 · TurinPhelon & Moore
International Marketing Coordinator
Automotive · Premium Motorcycles
WordPressWIX CRMLinkedIn AdsMeta Ads
Built in Lovable
by Root & Bloom
Projects designed and launched through my studio Root & Bloom — where brand, copy, BLOG and conversion funnels come together to build digital homes that grow with the business.
Milena Montealegre
A serene digital home for a holistic coach — therapies, books and women's circles.
Casa Apolonia
A Bogotá gastro bar turned bookable destination, built to convert curiosity into reservations.
se vale cre·ser
A warm, searchable practice site for child & adolescent psychology.
Outside work
The human behind the strategy.
Off the clock you'll find me chasing trails, cooking with my sisters, getting lost in a new city, or building the perfect cocktail menu for friends. I believe the best ideas come from a life lived wide open.
Coffee of choice
Affogato
Currently learning
Mandarin 🇨🇳 (HSK1)
Countries lived in
Colombia · USA · Italy
Weekend mode
Reading a romcom & discovering a new place
Always with me
Sisters group chat
Cocktail guilty pleasure
Moscow Mule & Paloma
In nature
Eje Cafetero, Colombia.
Moving
Hiking the Dolomites.
Family
With my sisters in Budapest.
Cocktails
Aperitivo hour in Italy.
In nature
Eje Cafetero, Colombia.
Moving
Hiking the Dolomites.
Family
With my sisters in Budapest.
Cocktails
Aperitivo hour in Italy.